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This presentation explores the most popular social networks in Russia, highlighting their unique features and user demographics.

Discover the diverse landscape of social networks in Russia, where platforms like VKontakte and Odnoklassniki dominate the scene, catering to various demographics.
Explore the impact of social networks on Russian society, influencing communication, information dissemination, and even political engagement across the nation.

Social media in Russia started in the 2000s with platforms like VKontakte.
Western platforms like Facebook and Instagram gained popularity in the 2010s.
Yandex and Mail.ru developed alternatives like Odnoklassniki and VKontakte.

VKontakte offers messaging, communities, and media sharing features.
Majority of users are young adults, with a diverse age range.
VKontakte is predominantly used in Russia, with a growing international base.

Odnoklassniki is favored by users over 50, surpassing other platforms.
The platform offers features appealing to elder users, fostering community.
Odnoklassniki aligns with cultural context, enhancing user comfort and trust.

Instagram's user base in Russia has grown exponentially in recent years.
The platform shapes trends and cultural discussions among Russian youth.
Instagram is a major marketing tool for Russian businesses and influencers.
Provides a space for individual expression and community building.

Rapidly growing platform for Russian youth, fostering creativity.
Key space for influencers to engage and expand their audience.
Changing cultural norms and trends among Russian young people.

Telegram offers more than just messaging; it's a hub for diverse content.
Users can follow global news channels for real-time updates and insights.
Join channels of interest to connect with like-minded individuals.
Telegram ensures privacy with its secure messaging and channel features.

Facebook remains the most popular with over 2.8 billion users.
Instagram sees significant user growth, reaching 1.4 billion users.
TikTok experiences fastest growth, becoming a major player globally.

Users demand more engaging and interactive content.
Government policies are shaping social media practices.
Local social media platforms are gaining popularity.

Growth in local platforms due to regulatory changes.
Networks will innovate to meet user demands and regulations.
Focus on improving user data protection and privacy.